Ambassadors

I spend a lot of time talking about pet health, and with good reason.  Every decision that’s made at Oxbow is ultimately made to benefit the health of pets all over the world.  Every new product, every quality measure, every new store we place our products in – all of these things have a strong impact on countless pets. 

In the process of spending so much time thinking of pets, it’s sometimes possible to overlook the benefits pets have on the individuals responsible for making healthy, responsible decisions on their behalf.  I like to think of pet parents as ambassadors for their pets.  Just as pets benefit from healthy foods and enriching products, their ambassadors benefit from having animals in their lives.

Much has been written about the positive effects pets have on the lives of those who take care of them.  Pets can improve mental and physical health in many ways.  Pets have been shown to help lower anxiety, stress, blood pressure, and to help with depression.  Children who grow up in a household with pets can develop less allergies than those who don’t.  The list goes on and on.

At the end of the day, pets give us so much more than we could ever imagine.  In exchange for making sure their basic needs are met, pets improve our quality of life in countless ways, always offering their unconditional love.  As pet ambassadors, we provide pets the opportunity to bring their joy and offer their many selfless gifts. 

To pets and pet ambassadors alike, thank you.

Keeping it Simple

Twenty years ago, a fraction of today’s thought went into the purchase of pet food.   Through no fault of consumers, the science, research and resources simply didn’t exist to offer much in the way of options.  Flash forward to the present day, and you’ll see pet store aisles filled with discerning, educated customers reading labels with the intent of making the best decision for their pets.  If you ask me, it’s a beautiful sight.  

A number of articles I have read recently provide further evidence that today’s pet parents are interested not only in options, but in information as well.  Additionally, it has become clearer recently that pet owners not only want to know what’s in the food they feed their pets, but they want it presented in a way that’s easy to interpret as well.  The cleaner the label and ingredient panel, the better.  I couldn’t agree more.

From the beginning, my company has been committed to producing healthy, uncomplicated nutrition for pets.  All of the hay we grow and sell is painstakingly monitored for quality – from the time fields are planted, to when the product finally goes into the bag.  Our foods are formulated with natural, healthy ingredients designed to mimic an animal’s diet in nature.  Our complete line of organic nutrition for rabbits and guinea pigs was an industry first.  Even the treats we produce are healthy and wholesome without exception. 

It’s no secret that a majority of today’s pet parents consider our animal companions a part of the family.  As such, it’s only natural that we would pay more and more attention to the products we purchase for our pets.  Simpler, healthier products make for happier pets, and less confusion on the part of consumers.  In a world where so much of what we encounter on a daily basis is complicated, it’s refreshing to know that the road to our pets’ health doesn’t need to be. 

Putting Hotels on Park Place

“Competition is not only the basis of protection to the consumer, but is the incentive to progress.” – Herbert Hoover

I have a confession to make; I want to win.  Whether it’s a board game with family or a real life business application, I’m driven by the same internal desire to be the best.  While this might get a little annoying during holiday games of Monopoly, I consider it an asset otherwise.      

In any line of work, competition is a healthy measure for all involved.  When you strive to be the best, your competitors have no choice but to do the same.  Pushing your competition is healthy and is a sign of respect toward your industry and customers.  The end result of this process is a better product, a stronger company, and a stronger industry.  In my line of work, this means higher quality nutrition and safer, healthier products for millions of pets all around the world.   

While the concept of competition can be made to sound as corporate and technical as you want it to, I believe it all comes down to that singular, internal drive to want to win.  Every great company is made up of individuals who approach their work with the attitude of wanting to be the best not just for themselves, but as a symbol of respect for the gift of their time on Earth.  To stick with the Monopoly metaphor, these individuals are driven to “put hotels on Park Place,” no matter the task. 

I'm proud to say that my company is made up of a wonderful group of people who share my competitive drive.  Together, we do our part to contribute to healthy growth and progress throughout the industry.  Just don’t ask us to play Monopoly. 
 

Picturing the Rainbow

A brief April shower passed through Oxbow a couple of mornings back.  The rain was unremarkable in and of itself - maybe a tenth of an inch of precipitation when all was said and done.  What was remarkable was what the rain left behind.  Oxbow’s Customer Care Specialist, Kelli, snapped the above photo on her way into work that morning.  I’m quite sure it’s the most brilliant rainbow I’ve ever seen.

There’s something profound in the fact that such a minor rain could leave behind so brilliant a symbol.  In spite of our best efforts, there are some days when we all feel our contributions to the world aren’t especially meaningful.  I know I’m guilty of feeling this way.  In these moments, I think it’s important to remember the bigger picture – to picture the rainbow, if you will.  While our daily best might not seem like much in the moment, we should remember that even the smallest gestures and quietest contributions are capable of changing an entire landscape.

Early Spring

As was the case for many folks throughout the country, spring arrived early at Oxbow. One look around outside throughout March showed signs everywhere – buds on the trees, grass turning green overnight, the general feeling of an early rebirth. Spring is breathtaking enough when it’s on schedule. As it turns out, an unexpected, early spring is even more awe inspiring.

Spring is especially meaningful when your livelihood is defined by nature. Everything we do at Oxbow centers around a pure product of nature - hay. While men may be responsible for farming hay, it’s Mother Nature who guides it along the way.

An early spring means that the hay fields around Oxbow have sprung to life earlier this year - already they’re growing, thriving, working to be their best. If you ask me, it’s hard not to feel inspired to do the same.

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